- Marketing strategy
4 Steps to Knowing What Your Customers Want Better Than They Do
- Social media
- Product design and development
- Business management
Kohl's Enlists Bloggers to Promote Fitness Clothing and Gear
Amping up its social-media marketing strategy, Kohl's has enlisted a corps of 10 bloggers -- all women -- who collectively boast 149,000 Twitter followers and 98,000 Facebook fans. Under the arrangement, Kohl's provides the bloggers with gift cards to acquire items such as fleece running tights, nonslip yoga mats and high-extraction juicers. They then write about those products, spreading the word about Kohl's to their fitness-enthusiast followers.
Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015?
Social's biggest network isn't dying, but it is getting grayer.
How to Communicate Value on LinkedIn
Show potential clients that you understand their specific business issues, communicate value through education and share insights prospects have not yet considered.
How to Communicate Value on LinkedIn
Your LinkedIn profile should demonstrate that you understand your clients' needs and can offer effective solutions, backed by real-world evidence of your previous successes.
7 Basic Social Media Tips to Set Your Marketing Right
Busy entrepreneurs and other professionals often have a difficult time navigating the ever-changing world of social media, so here are some helpful tips to make sure you're doing it right.
